• Latest
  • Trending
  • All
  • Entertainment news
  • Sports
  • Education
  • BBNaija

Davido’s “Fall” takes over the US radio stations

January 24, 2019
Khosi , Yemi Cregx and Blue Aiva

Khosi confronts Yemi, for flirting with Blue Aiva

January 28, 2023
Shauna Rae Lesick and Dan Swygart

23-year-old woman who looks like an 8-year-old announces split from boyfriend after he was criticized for dating her

January 27, 2023
Yvonne kissing Juicy jay

Yvonne and Juicy Jay passionately lock lips (video)

January 27, 2023
PDP Gubernatorial candidate, Jandor reacts after thugs chase Funke Akindele out of Lagos Market

PDP Gubernatorial candidate, Jandor reacts after thugs chase Funke Akindele out of Lagos Market

January 26, 2023
RMD and Nancy Isime

RMD speaks on unclad scene with Nancy Isime in Shanty Town

January 26, 2023
Actress Wumi Toriola

Wumi Toriola breaks silence on marriage crash

January 25, 2023
Asake Joha Video by TG Omori

TG Omori reveals Asake’s Joha music video cost $165k (over ₦75 million)

January 25, 2023
Late prof Folagbade Aboaba

RCCG Assistant General Overseer, Folagbade Aboaba is dead

January 24, 2023
Iyabo ojo and comedian princess

Iyabo Ojo unfollows comedian Princess

January 24, 2023
Bamike Bambam Olawunmi Adenibuyan

Bambam narrates sexual abuse as a child

January 23, 2023
Richard Mofe Damijo , Daniel Regha and Nancy Isime

Daniel Regha blasts actors for their role in new Netflix series.

January 23, 2023
Oluwapelumi Joseph Olona

Oluwapelumi Joseph Olona , 300-level student commits suicide in FUTA

January 23, 2023
  • Home Page
  • Entertainment news
  • Music
  • Video
  • Biography
  • BBNaija
  • Viral
  • Education
  • History
  • Sports
  • Politics
  • Lyrics
Monday, February 6, 2023
  • Login
Exoticempire
No Result
View All Result
No Result
View All Result
Exoticempire
No Result
View All Result

Davido’s “Fall” takes over the US radio stations

Ruthie K by Ruthie K
January 24, 2019
in Entertainment news
0

Davido’s song, Fall is taking over radio stations in the United States of America.
The American monthly magazine that focuses on popular culture described the song as one of the biggest to ever come out of Africa.
Check out the full report here;
The Nigerian style of music known as Afrobeats has quietly entranced a large swathe of the world’s population. “Pretty much every song on pop radio [in the U.K. now] is sort of a Mr. Eazi-style, chill, afrobeats [track],” the producer Riton told Rolling Stone last year. But Nigerian singers have not yet established a foothold Stateside, despite well-received, afrobeats-dusted singles from established stars like Drake and Janet Jackson.
So it’s unusual that “Fall,” a springy, 19-month-old track from the Nigerian singer DaVido, is currently gaining traction on the airwaves. The growth has been gradual: 482 plays to date, spread across 36 stations, according to Nielsen BDS, which tracks radio activity. BDS reports that four new stations added “Fall” into rotation last week.
Those are admittedly not huge numbers — for comparison’s sake, Post Malone’s new single “Wow” grew by 1,700 plays last week alone. But listeners who hear “Fall” are scrambling to find their phones: It was one of the Top 100 most Shazam’d singles in America this week. In New York City, “Fall” was a Top 10 record on Shazam. And in Atlanta, another crucial market, only two tracks were getting more Shazam activity than DaVido’s.
Eliciting that level of interest in America is no small feat for an African singer. Columbia signed “Pana,” a 2016 single from Tekno, but wasn’t able to transform it into a U.S. hit. RCA signed Wizkid, the guest on Drake’s “One Dance,” but hasn’t been able to get a hit either. (RCA is also working with DaVido now.) Burna Boy, another Nigerian singer with impressive talent, is now affiliated with Atlantic, but his “Rock Your Body” didn’t reach a wide audience in America.
That has nothing to do with the music — “Pana” and “Rock Your Body” are both indelible polyrhythmic pop songs, wonderfully weightless next to the lead-footed trap that currently dominates both rap and pop radio in America.
But the machinery that creates hits in the U.S. remains conservative, even in the supposedly “new” era brought on by streaming.
Nowhere is this more true than at radio, which throws its still-considerable weight behind only a tiny number of tracks — “A Top 40 radio station is playing five songs 120 times a week every week,” according to one radio insider — and rarely takes risks on music that doesn’t align with seemingly-ancient-if-not-totally-incomprehensible norms.
Mainstream “urban” radio usually won’t play Latin trap next to American trap, even if the same producers worked on both tracks, or pivot from hard hip-hop into soft R&B. Meanwhile, pop radio tries hard to ignore viral rap records, which programmers characterize as “pretty extreme,” in favor of bizarre but ostensibly more palatable concoctions by Panic! at the Disco or Marshmello.
Even some Top 40 programmers are confused by this tendency: “I don’t know when everybody’s gonna get it through their heads that we can’t just keep forcing these pop songs that nobody likes down everybody’s throat,” Nathan Graham told Rolling Stone last year.
Radio also depends on a favor system of sorts: Artists play station concerts, stop by for interviews and record drops to help get their music onto the air.
This is costly for artists without American passports. “To work the U.S. is big money — even getting music onto radio in New York alone might cost you upwards of $100 or $200 grand,” the Nigerian star Mr. Eazi explained to Rolling Stone last year. That’s another reason why, “at the end of the day, nobody has properly broken an African act in the U.S.”
It’s too early to tell if DaVido can establish a new path from Nigeria to the American airwaves — his team only recently started “attacking US radio properly,” according to an email from the singer’s manager, Asa Asika.
But there’s no denying that when listeners hear DaVido’s music, they are immediately compelled to figure out who sings it.
And that’s not just the case with “Fall.” This week New Yorkers were also trying to determine who steals the show on local rapper Casanova’s new single “2am” (Shazaming Top 25). Surprise — it’s DaVido. He is also the artist behind the 2017 track “If,” which is Shazaming Top 50 in New York.
DaVido’s success appears to be a boon for other Nigerian artists as well.
Afro B’s “Drogba (Joanna)” was even higher than “Fall” on New York Shazam this week. If more radio programmers are willing to give these artists a chance, they may be pleasantly surprised by the results.
Reacting to this, Davido took to his Instagram page to appreciate Rollingstone in a post that read;
“Thank you @rollingstone ❤️ 🇺🇸”

Drop your comments below…

Read Also: 👇🏾

www.exoticempire.com.ng

Share this:

  • Share
  • Tweet
  • Email
  • WhatsApp
  • Telegram
  • Share on Tumblr
  • Pocket
  • Print

Related Posts

Khosi , Yemi Cregx and Blue Aiva
BBTitans

Khosi confronts Yemi, for flirting with Blue Aiva

January 28, 2023
Shauna Rae Lesick and Dan Swygart
Entertainment news

23-year-old woman who looks like an 8-year-old announces split from boyfriend after he was criticized for dating her

January 27, 2023
Yvonne kissing Juicy jay
BBTitans

Yvonne and Juicy Jay passionately lock lips (video)

January 27, 2023
PDP Gubernatorial candidate, Jandor reacts after thugs chase Funke Akindele out of Lagos Market
Politics

PDP Gubernatorial candidate, Jandor reacts after thugs chase Funke Akindele out of Lagos Market

January 26, 2023
RMD and Nancy Isime
Entertainment news

RMD speaks on unclad scene with Nancy Isime in Shanty Town

January 26, 2023
Next Post

“Any p***y without a little bit odour,is not original p***y”_Nigeria Lady

Drop Your Comments Below Cancel reply

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,793 other subscribers
No Result
View All Result

Categories

Song Of The Month : Merity – Thank You

https://exoticempire.com.ng/wp-content/uploads/2022/07/Thank-you-Exoticempire.mp3
  • Biography
  • Entertainment news
  • History
  • Motivational / Gospel Playlist
  • Music
  • Politics
  • Privacy Policy
  • Sports
  • Throwback Music
  • Video
  • Viral

© 2018 - 2022 Exoticempire Media

No Result
View All Result
  • Biography
  • Entertainment news
  • History
  • Motivational / Gospel Playlist
  • Music
  • Politics
  • Privacy Policy
  • Sports
  • Throwback Music
  • Video
  • Viral

© 2018 - 2022 Exoticempire Media

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
 

Loading Comments...