Burna Boy’s tune has continually leaned on his wonderful African heritage. On “Tonight”, his 2012 hit, the artiste, born and bred in the South of Nigeria. In Port Harcourt, appropriated the Igbo culture, each in music and visual. Coming eight years after that, Burna Boy nonetheless channels the African tradition in his song as poignantly.
His 2019 Grammy Award-nominated African Giant album was once replete with drums and chants ordinary to the motherland. With most of the production coming from Nigerian beat maker Kel-P who, given that his substantial work on the project. Has been regarded as one of the quality producers around. Kel-P was once once again, tapped by Burna Boy for “Odogwu,” his first solo launch of 2020. Which got here at a time when Burna Boy was once faced with some controversy again home in Nigeria.
“Odogwu” however, had a whole lot of his fans and critics alike nodding their heads. A slow paced song, it leans heavily into the grand Highlife sound. Popularized in Nigeria through the likes of Chief Osita Osadebe and Oliver D’Coque. On the chorus, Burna Boy sings.
“When I reach Igbo land dem calling me ‘Odogwu’ Soon as I enter the town, I put am for egwu (song)
“And for its visuals, Burna Boy taps some other large Nigerian talent. TG Omori, with simply a little over two years in the industry, has worked with names such as Wizkid and Olamide. Boasting a purchaser list as illustrious as his own work. Boy Director, as TG calls himself, is regarded for his colourful movies and modern concepts.
That is the case on “Odogwu,” the place he pairs articles from the Igbo culture to Burna Boy’s international appeal. Making it an right away recognizable Afrocentric work that can keep its own towards any different globally. “Odogwu,” an Igbo tittle which we can translate to “leader”, is a marker of strength and aptitude inside the usual set-up. TG Omori, employing the splendor of the landscape, units Burna Boy in scenes. Where he’s as assured as he’s black and section of the people.